We focus our research methods into understanding what's happening right now with your product, service or users so you can drive decisions for future users.
Discovery, pretty much summed up in the name.
You want to learn not only about current products and services but:
So, how do we do it?
We focus on creating studies that we can reuse throughout the product life cycle. This means we can look at moments over short and long term.Layer information and run studies in parallel to gain knowledge that is rich in breadth and depth.
Our toolkit is rooted in classic frameworks for conducting UX research.The are three foundational methods we have in the WorkieTicket toolkit are:
Yes interviews, even Gillian who left that hideous feedback needs to be embraced. We want to learn by:
We prioritise the problems and start to evaluate them at a deeper level. We want to learn:
We map information and decisions as users work their way through key interactions and moments.We want to: