Our method

Research is expensive, time-consuming, and even if you think you’re ready to outsource instead you’re usually beat over the side of the head with endless ‘price available upon request’ options.

You should never have to jump through hoops or settle for a service that you can’t seem to adapt to.

The service should be built around you, and here’s what you can expect.

A photo a woman sat at a desk at home. There is a cup and she is taking notes with a pen on paper

Initial sign-up

Woohoo, you’re on your way to receiving monthly insights through tailored research!

You tell us a little bit about your business, and we’ll allocate you one of our experienced researchers to give you clarity and jargon-free collaboration.

Planning

In an efficient and concise hour-long workshop, you and your researcher will planyour first goals.

We’ll guide you on the method so that each month, your researcher will create your study from 10 base research templates – you’ll also receive your own branded templates and surveys!

This is an image of a coffee cup on a desk with some glasses and some paper and pen

This is a photo of paper drawings on a desk with two people deciding on colours for the design

Conduct the study

You don’t have to worry about the hard part! We’ll manage and analyse the studiesfor you.

If there’s anything that your researcher needs, they’ll be there to guide you step-by-step and won’t leave you in the deep end.

The magic part

We take all three data sets (outlined below) to create insights and shareable, actionable outputs in a one-page report for you and your team to use.

You can pop the kettle on, make yourself a good brew and have confidence in the insights you’re receiving (and how they can keep your users coming back for more).

This is a picture of a woman sat at a desk taking notes

GIVE US A CALL

Our Approach

Our approach to FemTech UX research at WorkieTicket is a simple and proactive three-step method.

This is an illustration of a woman made out lines which are to represent data

Qualitative data

We collect qualitative data – interviews, contextual observation, usability tests – to help bring your product to life by:
‍

Getting to the bottom of your users’ beliefs and behaviours
‍
Building a human narration around a moment in time
‍
Providing rich, vulnerable stories

Quantitative data

Our approach to quantitative data boils down to being concise, providing you with:
‍

Surveys run with proportionate user samples
‍
Combined data sets, so that you can be confident in the insights you receive
‍
Actionable, unbiased data

This is an illustration of a woman conducting an interview over a laptop

This is an illustration of a woman on a tablet who is reading some information

Secondary data

We use secondary data – books, journal articles, statistics websites – to:
‍

Look at the bigger trends
‍
Show you how our data compares to other studies
‍
Provide useful (but vast) data to deepen your understanding