Hannah Knowles

|

April 28, 2023

Prepare the team for UX Research

We focus our research methods into understanding what's happening right now with your product, service or users so you can drive decisions for future users.

In an ideal world, you would have product managers, designers, developers got all the resources for this to thrive. Or even have the budget to outsource


Welcome to your first researcher blocker...integration.


Your team are your most important user. Don't overcomplicate your work and keep it relevant. Collaborate early and prioritse often, listening and building insights for decision making.


Their goals are your goals

A good researcher will know how to pair research with your teams goals. Get to know your team by doing your own ethnographic study and find out what what they need.


Product managers are a bridge between business and technology. Designers bridge the gap between research and technology. Research bridges the gap between technology and the user.


WorkieTicket are here for your company. We workshops with your team to identify your goals which we capture and review regularly.


Product owners help back your research and make sure it gets used, they're like the coach.Your design team is gonna be your squad. The analysts are your cheerleaders and your devs are your physio team, they keep you going!


Previous partners

We all have history... It's the same with our working relationships.


Think of it as speed dating with your team, the main thing you want to know is about their experience and gaps in knowledge.


We have worked with companies ranging from full UX teams to no prior knowledge of UX research at all.


Supporting each other

Having an individual and collective goal is the biggest advantage you can give yourself for a successful research study.


Think about the day to day activities each of your team do and how you can support them achieve their goals (and vice versa). This strengthens your relationship with them, and in turn alleviates any anxieties they might have.


If you're like me (god help the world!) then you might get a bit overexcited with some of the findings, teams can help by:


  • Keeping research on track and to a goal
  • Understand the business goals and feed research up the chain to support strategic goals
  • Prioritise and hone in on the user
  • Find ways to measure success and impact


Set boundaries

There's a time and place for collaboration and lone working... this how we usually set up and play back a study:


  • Gather the team for a workshop to create a study goal, assumptions, porto-personas and questions
  • We decide the best method and draft the study hypothesis, guide and materials
  • Test out the study with the team, pop an hour in the diary and run a mock study and review
  • Finalise the study and users you need, we send out a quick update to the team.
  • Set-up everything you need for a successful study and send out invites to the team (and wider stakeholders!) to observe the studies
  • At the end each of the studies, get the observers to write their top three observations.
  • Work together on sytehnsitising the research.Set aside blocks of time in your day to analyse the research and create an open zoom link so people can come and go
  • Finalise the insights and the best way to provide study outcomes.This is different for each study depending on the data we collect


Sharing your insights

You want your insights to  be harder to get rid of than the clingers on a pub crawl as the bar closes.


1.Catch up's

Set aside 30 minute catch-ups in with different team members to discuss user research. And if you work in an agile team you might have some meetings like show and tells or sprint reviews that can replace this.


Keep the catch up specific and tailored to the audience.


2. Backlogs and work management

Use backlogs or planning tools as a chance to revisit the research. Add the insights or report to the ticket.


3.Deliverables

We don't always need to create fancy reports or do hand drawings of our users. However, a team needs something tangible and sharable.


4.Talk/walk throughs

Sometimes we can't always share our users  vidoes/audio etc. And reports can be pretty bland without the talk over. Add audio notes throughout, so imagine a guided tour of Rome just in your research.


More resources

The power of social media in research

Hannah Knowles

|

April 28, 2023

Building an accessible service

Hannah Knowles

|

April 28, 2023

UX trends in FemTech

Elenor Riches

|

April 24, 2023

Sign up to our newsletter to get our quarterly roundup, from the top 3 trends in UX research and the top 3 FemTech products to useful templates for your business

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.